Make it clear that the views expressed in the blog are yours alone and do not represent the views of your client.

Respect the client’s confidentiality and proprietary information.

Ask your client contact if you have any questions about what is appropriate to include in your blog. Understand when the client asks that topics not be discussed for confidentiality or legal compliance reasons. When in doubt, ASK before posting about anything that could be construed to involve the client.

Be respectful to the client company, its employees, customers, partners, and even its competitors.

Ensure that your blogging activity does not interfere with your work commitments to the client.

When blogging about the client, be respectful and prompt when responding to readers’ comments to that post.

If responses to the post about the client (via user comments or in the wider blogosphere) may be of concern to the client – particularly negative reactions – it is your responsibility to inform the client immediately and to consult with the client contact prior to responding.