Google and Microsoft were the comprehensive winners in terms of internet visits during February, according to a new survey by comScore.
The market analyst reported that Google sites received 26,441 unique visitors in the UK aged 15 or above, followed by Microsoft sites with 25,999. Next was eBay with 21,667, Yahoo sites with 20,396, BBC sites with 17,910 and Time Warner with 13,924.
Other popular sites in terms of unique users included Amazon and Wikipedia.
comScore also introduced a new suite of metrics based on site "visits". If a user does not interact with a site for at least 30 minutes, that visit is defined as having been concluded and a new visit is counted when the individual next accesses the site.
"In an attempt to keep pace with technology and provide our clients with the most relevant web usage statistics, we are introducing a suite of metrics based on visits," the company's Bob Ivins said.
The figures showed that the average UK user visited Google sites 33.2 times during February, followed by Microsoft (31.9 times), BEBO (17.0 times), Yahoo (16.4 times) and Time Warner (12.9 times).
Retailers that enjoyed sharp increases in internet traffic in February included Next Group - up by 26 per cent to 4.2 million visitors.
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