Media Monkz Communications, a company setup by media and advertising professionals has launched Nautanki.tv - India's first online TV channel. Nautanki.tv uses webcasting technology to distribute a fixed daily schedule like any regular channel. Sumit Luthra, Media Monkz CEO says that by the end of March there would be 3 hours of original content produced / commissioned by Media Monkz on Nautanki.tv.
There are six sections on the channel inclusive of Soul Curry and Republic. Soul Curry features episodes in short format on Yoga, Tarot, Vaastu etc. Republic is a platform for regional and indie film makers to showcase their films. Vikram Prabhu the head of content says that there would be an on going film festival on Republic right through the year.
Nautanki.tv is currently self funded by its promoters and would have a commercial launch in the month of January 2007. In its beta phase the channel has attracted almost 500+ unique users per day and a per day view of 1000 plus episodes.
The interesting aspect about the timing of Nautanki.tv going live is the fact that Zapak.tv a Reliance (ADAG) venture has been announced. Reacting to the news Luthra commented that there is enough and more space for everyone on the net, Nautanki.tv's niche and original programs will ensure that it has its small but dedicated set of viewers.
The channel can be accessed at http://www.nautanki.tv