Home » Archives for May 2008
YouTring.com - Innovation Par Excellence!
YouTring comes from the house of Rupiz Media, a premier Digital Marketing firm that owns the credit of developing 100 Business Software Applications till date. A flagship brand of the online conglomerate Rupiz Infotech, Rupiz Media is all set to ignite the global online marketing circuit with its technological prowess.YouTring is a special innovation resulting out of the rigorous R&D done by Rupiz Media’s Programming team. Vivek Singh, Co-Founder and Vice President, Rupiz Infotech, states, “YouTring is a next-gen web application that integrates nine unique features which could formerly function as stand-alone processes. The main objective of this application is to make the livid PC medium more entertaining and rewarding.”
YouTring brings together nine unique applications that include SoftPhone,
Mingle, Café, TV, SMS, Games, Videos, Tring shop and Tring World. Quite Interestingly,the Tring World and Tring Shop feature are a crossroads of many other features. Tring World provides the users with links related to 20 distinct categories which include,News, Communication, Quotes, knowledge, Astrology, Jokes, Pets, sports, Online Games, Forex, Music, Lifestyles, Automobiles, Recipes, Movies, Relationship and spirituality, Business, Newspaper and Home & Garden. Its a unique way for the online users to surf on all their topic-of-interests with a click of the mouse. Tring Shop is a virtual shop that provides the user an interface to do online recharge of their YouTring SoftPhone, SMS and AV Chat, anytime and anywhere.Rupiz Media's YouTring is all set to revolutionize the way users have been surfing. It provides an all-inclusive platform for information and entertainment, making it appealing for a global audience base.
12 Things You Really Should Know About SEO
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.
As an iconoclastic young developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.
The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.
The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.
Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I'd rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on it's first update, less than 2 months after our launch.
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.
4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.
9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.
10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.
12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.
As an iconoclastic young developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.
The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.
The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.
Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I'd rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on it's first update, less than 2 months after our launch.
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.
4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.
9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.
10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.
12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.
Internet Marketing – Long Term Strategy
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.
Search Engine Optimization – “SEO”
Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.
The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.
Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.
The Big Three
There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.
There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.
The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.
You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.
Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.
Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.
Search Engine Optimization – “SEO”
Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.
The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.
Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.
The Big Three
There are three, and only three, search engines that matter when it comes to seo – Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.
There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.
The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.
You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.
Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.
Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.
Pros And Cons Of Getting VOIP Right Now
You have a telephone, right? You have a computer, right? You want to save money, right? BAM, you are a VOIP (Voice Over Internet Protocol) candidate.
It is inevitable that VOIP will replace traditional telephone service at some point. The only question is when should you jump in?
VOIP is quickly becoming more reliable and receiving wider acceptance. In fact, phone companies are already taking advantage of the technology to provide cheaper long distance rates. Like any emerging technology, however, there are kinks in the system that are still being worked out.
Advantages
VOIP has many advantages over regular phone service. One primary advantage is its low cost. If you have a fast Internet connection (DSL or cable), you can make PC-to-PC phone calls anywhere in the world FREE. PC-to-phone connections usually have a charge, but probably still cheaper than regular phone service.
You can sign up with a VOIP service provider for a monthly fee and get unlimited calls within a specified geographic area. For example, some VOIP services in the United States allow connections anywhere in North America for no extra charge. International calls are charged at a modest rate.
Another advantage is its portability. You can make and receive phone calls wherever there is a broadband connection by simply signing in to your VOIP account. This makes VOIP as convenient as e-mail. When you're traveling, you simply pack a headset or Internet phone; then you can talk to family or colleagues for next to nothing.
Phone-to-phone VOIP is also portable. Internet phones are small and light enough to take anywhere. When you sign up with a VOIP service provider, the Internet phone or adaptor used by that service is assigned a unique number. This 'phone number' remains valid, even if your VOIP service is in Los Angeles and you're connected to the Internet in London. When plugged into a broadband connection, anywhere in the world, you can make and receive calls as though you were at home .
Features like call forwarding, call waiting, voicemail, caller ID and 3way-calling, are included with Internet telephone at no extra charge. While you're talking on the phone, you can send pictures and documents at the same time.
Disadvantages
There are a few glitches that still interfere with the technology's broad acceptance by the public. Lack of continuous service during power outages and emergency calling are the 2 biggest hurdles.
Conventional phone service continues by the current supplied through the phone lineduring a blackout. This isn't possible with Internet phones. When the power goes, there goes VOIP service. Battery backups and power generators that provide electricity are the current solutions to this problem.
A major concern involves emergency 911 calls. For the most part, VOIP services aren't useful in emergencies. Traditional phone equipment can trace the locations of calls. Emergency calls are diverted to the nearest call center where the operator can identify your location, in the event you can't talk. With VOIP, there is no way currently to determine where Internet calls are originating. There is an emerging standard called e911 however, which is attempting to solve this limitation.
VOIP also has sound quality and reliability problems. Data sent across the Internet usually arrives at its destination scrambled. E-mail and documents can be reassembled in the correct order when it arrives. Voice data also arrives scrambled, but it's more complicated because of the real-time nature of VOIP. Some data packets may have to be dropped when they don't arrive in time, in order to make voice connections with the least delay. This can cause brief silences in the audio stream.
Distance and speed of the connection determine the amount of data lost. Some networks receive more traffic and thus are more likely to cause audio dropouts. One way to provide high quality audio connections is to create dedicated data paths.
With the incredible amount of work dedicated to VOIP, these disadvantages will no doubt be resolved withinin the next 2 years. It is expected that by then VOIP will have widespread consumer acceptance.
It is inevitable that VOIP will replace traditional telephone service at some point. The only question is when should you jump in?
VOIP is quickly becoming more reliable and receiving wider acceptance. In fact, phone companies are already taking advantage of the technology to provide cheaper long distance rates. Like any emerging technology, however, there are kinks in the system that are still being worked out.
Advantages
VOIP has many advantages over regular phone service. One primary advantage is its low cost. If you have a fast Internet connection (DSL or cable), you can make PC-to-PC phone calls anywhere in the world FREE. PC-to-phone connections usually have a charge, but probably still cheaper than regular phone service.
You can sign up with a VOIP service provider for a monthly fee and get unlimited calls within a specified geographic area. For example, some VOIP services in the United States allow connections anywhere in North America for no extra charge. International calls are charged at a modest rate.
Another advantage is its portability. You can make and receive phone calls wherever there is a broadband connection by simply signing in to your VOIP account. This makes VOIP as convenient as e-mail. When you're traveling, you simply pack a headset or Internet phone; then you can talk to family or colleagues for next to nothing.
Phone-to-phone VOIP is also portable. Internet phones are small and light enough to take anywhere. When you sign up with a VOIP service provider, the Internet phone or adaptor used by that service is assigned a unique number. This 'phone number' remains valid, even if your VOIP service is in Los Angeles and you're connected to the Internet in London. When plugged into a broadband connection, anywhere in the world, you can make and receive calls as though you were at home .
Features like call forwarding, call waiting, voicemail, caller ID and 3way-calling, are included with Internet telephone at no extra charge. While you're talking on the phone, you can send pictures and documents at the same time.
Disadvantages
There are a few glitches that still interfere with the technology's broad acceptance by the public. Lack of continuous service during power outages and emergency calling are the 2 biggest hurdles.
Conventional phone service continues by the current supplied through the phone lineduring a blackout. This isn't possible with Internet phones. When the power goes, there goes VOIP service. Battery backups and power generators that provide electricity are the current solutions to this problem.
A major concern involves emergency 911 calls. For the most part, VOIP services aren't useful in emergencies. Traditional phone equipment can trace the locations of calls. Emergency calls are diverted to the nearest call center where the operator can identify your location, in the event you can't talk. With VOIP, there is no way currently to determine where Internet calls are originating. There is an emerging standard called e911 however, which is attempting to solve this limitation.
VOIP also has sound quality and reliability problems. Data sent across the Internet usually arrives at its destination scrambled. E-mail and documents can be reassembled in the correct order when it arrives. Voice data also arrives scrambled, but it's more complicated because of the real-time nature of VOIP. Some data packets may have to be dropped when they don't arrive in time, in order to make voice connections with the least delay. This can cause brief silences in the audio stream.
Distance and speed of the connection determine the amount of data lost. Some networks receive more traffic and thus are more likely to cause audio dropouts. One way to provide high quality audio connections is to create dedicated data paths.
With the incredible amount of work dedicated to VOIP, these disadvantages will no doubt be resolved withinin the next 2 years. It is expected that by then VOIP will have widespread consumer acceptance.
Online Advertising Traffic and the First Law of Web Surfing
Hint: don't send send your online advertising traffic to your homepage.
How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.
You won't read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and direct marketers often create only so-so online advertising campaigns simply because they've never heard of this phenomenon, even though it's essentially the first law of human web surfing behavior.
How to convert your online advertising traffic into customersReady to find out what that all-important first law of web surfing is? Prepare to be not very amazed. You see, everyone who surfs the web already knows about this phenomenon of human behavior because we all do it--even you.
So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the "back" button if they think there's a chance--even a small chance-- they've come to the wrong web page.
The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they've arrived at the right place as soon as they get there.
Immediately. Within a second. From a click glance. Without having to read anything. The average human attention span on the web has been measured at eight seconds, and you'll have already lost a few seconds while the page downloaded.
The Key(word) to Converting Advertisement-Clickers into CustomersHow do you make absolutely sure visitors feel like they've arrived in the right place?
Make the title and first heading of your landing page (the page on which a visitor "lands" after clicking on an advertisement) the same as the headline of the advertisement that brought your visitor there. If the landing page links to a banner (image) advertisement, use the same pictures and color scheme as the advertisement.
The landing page absolutely must immediately remind the visitor of the advertisement.
The advertisements, in turn, must flow logically from the keywords they are targeting. Even if your advertisements are appearing on websites rather than search engine results, you need to be thinking in terms of the keywords people are using to search for your product in order to speak the language of your prospective customers.
That's why it is very important both your advertisement and landing page incorporate the target keyword prominently, in headings as well as the page body. That's also why it's so important you don't send your visitors from online advertising to your homepage--it's unlikely you could optimize your homepage for all your possible advertisements. Visitors who arrive via advertising need to land on a special "landing page," or they may crash and leave your site.
Conversions: your advertising campaign's goalBut what happens once visitors land on your site and decide to stay more than ten seconds? It's no use if they just hang around. They need to convert.
Important definition: In online advertising parlance, saying a website visitor "converts," means he or she has taken a desired action toward becoming a customer, either 1) buying something or 2) contacting you for more information, thereby becoming a lead.
The percentage of visitors who convert out of the total number of visitors who arrive at your page is the conversion rate. Your goal is to get this rate as high possible. You do that by finding the right message to display on your landing page, and also by targeting the advertising so you are getting visitors who are most likely to convert.
In order to get your visitors to convert once they arrive, you need to make sure they have a clear path to conversion from the landing page. The simpler the path, the better--a winding road might lose some potential customers. This conversion path could be as simple as a "buy now" button or a contact form, or as complex as a multi-step shopping cart with required registration with required email confirmation to scare away those who are not truly devoted buyers.
Targeting your trafficWhat you show visitors who arrive at your site is only half the equation. The visitors themselves are the other. As with everything in life, you can't convert a sow's ear into a silk purse. In this case, the sow's ear is paid traffic that is not targeted, or is coming from popunders or other forced viewing, or is just plain faked (there is software specifically designed to emulate human visitors so fraudsters can sell the "traffic").
Even in the best of cases, some traffic converts better than others. Generally speaking, visitors who are looking for you are the likeliest to convert, so conversion rates tend to be highest from advertising on search engines. Conversion rates tend to be lower from advertising on websites (so-called "content" or "contextual" advertising).
Conversion rates are lower still on advertising on website popups, and lowest of all on so-called adware (programs that display popups on a user's computer; the people who sell this advertising often label it "targeted traffic"). Sending emails that consist of nothing but your advertisement, even if you've skirted the legal definition of spam, is not worth the bad will and damage to your brand.
Preaching to non-converting online advertising trafficA significant percentage of visitors, maybe a majority, will never just click "buy now." How do you reach them?
Many people simply will never make a purchase without speaking to a salesperson first. For them, provide a convenient contact form, as well as a live chat option--if you can afford the time and expense--your email, and a telephone number. A telephone number is especially important since there are some visitors who will never convert without hearing the voice of someone on your end.
For visitors who are not ready to convert immediately, you should have informational articles, "about us" pages or FAQs ready to help them make up their minds.
For visitors who simply will not be ready to convert today, give a reason to bookmark your page. Good articles. A special offer. A newsletter to sign up for. Free advice.
Just make sure you don't place these alternative non-converting options in too prominent a position, or you'll risk distracting prospective customers. A few paragraphs up from the very bottom of the page is a good place to catch people who are interested in you enough to read the entire page, but still haven't converted. The very bottom of the page should be reserved for a conversion option for all the prospective customers accustomed to scrolling to the bottom of the page to get a quick overview.
After all, if you want your visitors from online advertising traffic to convert into customers, shouldn't you at least make it easy for them?
Hall of Shame – The Bad Boys of Email Spam
The majority of Unsolicited Commercial Email (UCE) or “spam” is sent by a relatively small group of dedicated professional spammers. The Register of Known Spam Operations (ROKSO) indicates that 80% of all spam comes from just 200 known spam operations. This data is in line with research completed by CipherTrust research scientists, which indicates that most spam originates from a relatively small group of tightly integrated spam networks. While we’re all very familiar with the spam messages we receive each day, it is interesting to take a look at who these spammers are – to put a “face” to the problem. Following are four of the most notorious and prolific spammers in the world.
Alan Ralsky
Mr. Ralsky is currently one of the most egregious spam senders in the world. His organization, based in Michigan since 1997, uses Chinese, European and US-based servers to host and send spam to millions of email boxes daily. But that’s not enough for Ralsky. Not only does he operate as a spammer, but he also provides hosting services to other spammers.
In 2002, Verizon sued Mr. Ralsky for causing their network to freeze twice. The lawsuit originally sought $37 million, but was settled out of court for an undisclosed amount. Ralsky is no longer allowed to send email over Verizon’s networks, but admits no wrongdoing in the case and has vowed to continue sending bulk email.
Mr. Ralsky was convicted in 1994 for falsifying documents to defraud two banks in Michigan and Ohio and was fined $74,000. In an unrelated case in 1992, Ralsky was sentenced to 50 days in jail and ordered to pay $120,000 in restitution for failing to deliver a contract involving unregistered securities.
While Mr. Ralsky sends millions of unsolicited email messages selling everything from diet pills to online gambling, he claims that his business is legitimate and that his emails are not spam. He also insists that he does not sell pornography. We’re sure he’s an absolutely charming fellow.
Scott Richter
Scott Richter’s Denver-based company, OptinRealBig, is responsible for sending out billions of spam emails. He is one of the most outspoken and notorious spammers in business today. Whereas most spammers attempt to keep a low profile, often denying any involvement in spam, Richter seems to enjoy the spotlight. In fact, Richter even attempted to start up a “Spam King” clothing line before Hormel (the company responsible for bringing delicious canned Spam to dining rooms around the world) put an end to his trademark-infringing idea.
Richter and his partners were named in a lawsuit filed by the New York Attorney General and Microsoft. That suit, filed in 2003, sought millions of dollars in punitive damages, but was settled out of court in mid-2004 with a paltry fine of $50,000. For quite some time, Richter regarded his legal entanglements as excellent advertising for his company which, he claimed, gains value each time he is sued.
Recently he has changed his story somewhat. Faced with prolonged lawsuits led by Microsoft as well as various state and corporate entities, Richter has now declared bankruptcy. As his father (who is also his attorney) said, "It’s the legal fees that are battering the company. OptIn is profitable but for these lawsuits."
Andrew Westmoreland
An apparent accomplice of Scott Richter, Westmoreland’s Texas-based company, Internet Access Group Inc., sends millions of spam messages pushing everything from gas to online diploma mills to auto loans and mortgages. His business also operates under the names Brilliant Marketing, Aphrodite Marketing, OptiGate Networks and Players Exchange Club.
Robert Soloway
Robert Soloway’s Oregon-based company, Newport Internet Marketing Corporation, has sent millions of spam emails and has been the subject of numerous complaints and lawsuits by class action groups and Microsoft.
Soloway’s spam messages often contain get-rich-quick schemes selling (what else?) spam software and “fresh” email addresses. Yes, that’s right folks; you too can send spam to 15 million recipients for just $295. At least that’s what the ad says, but would you want to give your credit card number to someone like this?
Slam the Door on Spam
This is just a small sampling of the questionable characters who insist on clogging your inbox with junk email. While these may be some of the most egregious offenders, there are plenty more waiting in the wings who would like nothing more than to be considered equally offensive. As these new spammers rise through the ranks, we’ll keep you posted on who they are, and what kind of shady business they’re up to.
Avoid, Shun, Thwart, Prevent, and then Filter Spam
Email is rapidly becoming the standard means of communication among businesses, associates, and even friends. While many people have now been using the internet and email for years, there are thousands of new users on the internet each day. With inexpensive web hosting, free email services, and the blog burst upon us, getting your own slice of the internet pie has never been easier.
Whether you’re a seasoned professional looking for a refresher course, or you’re new to the internet and email and want to start off right, here are some easy steps to follow to reduce the amount of spam you receive.
Don’t choose an obvious email address. Spammers will generate lists of email addresses based on common names. A common list would be something like: nick@yahoo.com, nick1@yahoo.com, nick2@yahoo.com, etc. If you create an email account with less obvious combinations of your name plus some numbers, chances are better that you won’t find your way onto one of these lists.
Treat your personal email address with care. Only give out your personal email address to close friends and family who you trust. Give your direct business email only to clients and other contacts you trust to only use your address for legitimate business purposes.
Use different accounts for different functions. Create different aliases with your business’s domain name or create a few free accounts from free email servers like Hotmail, Yahoo!, Excite, etc. Use one account that you don’t care about for posting to forums or discussion groups. Use another to subscribe to newsletters and newsgroups. When any of these addresses starts to get spammed too heavily, simply delete the account and switch to a different one.
Remove your email address from your website. Between blogs and cheap web space, it seems everyone has their own piece of cyberspace. Before you put a link to your email address on your site, remember that spammers have bots that harvest these addresses. They will even find addresses printed in plain text. Consider using a web-based form for communication from you website, or place your address as a gif or jpeg.
Do not open, respond to, or purchase from spam. Interacting with spam in any of these ways indicates to the spammer that not only is your address valid, it’s also active. Do not respond with “unsubscribe” in the subject line, or click on any links to remove your name out of the database, as both of these are common ploys to confirm your email address. Remember, because sending email is so inexpensive, spamming can be profitable even if only a small percentage of people purchase what they’re selling. Don’t support what you’re trying to stop.
Finally, Filter you incoming email using filtering software. Even if you guard your email address religiously, you’ll likely still receive spam. Filtering software is usually inexpensive and effective, but there are some important features to consider with any filtering package:
• Make sure you can control what comes to your inbox and what gets deleted. The best programs create a spam folder for you to review before permanently deleting emails.
• The software should block images from incoming emails. Many jpegs in spam actually hide code that notifies the spammer when the email is viewed. Blocking images will not only keep offensive content off your screen but will also help prevent more spam in the future.
• Choose software that provides you with updates - as new spamming techniques are created and proliferated, filtering software should keep up.
While eliminating spam from coming to your email address is nigh unto impossible, following these simple steps will mean you’ll have to spend less time deleting spam from your inbox, giving you more time for the important things of life – like reading this article.
