Sanjeev Kumar Blog on Web Design and Technologies
Blog offering website designing, website development, digital media marketing, social media strategies, facebook application development and services for online branding.
|Sr. No ||Business/Industry||Keywords in Top 25||Average Cost Per Click|
|6||Conference Call Companies||1||$49.64|
|7||Car Insurance Quotes||3||$49.61|
|8||Student Loan Consolidation||3||$49.44|
Fifty bucks! Are you serious? How can anybody justify that expense?
Four words: high lifetime customer value.
Buying a structured settlement nets a lot of money over a long time period for the advertiser. The same goes for refinancing student loans and remortgaging a house.
DUI and Mesothelioma lawyers make a killing in settlement money, so paying $50 per click is really pocket change.
Data recovery and conference calling software fosters long term client-vendor relationships. One new client can mean millions of dollars in recurring revenue over the years of the contract.
You don’t see any one-time purchases on this list, and for good reason.
It’s simply not worth it to pay a fortune in the hopes of selling one product once.
These big spenders are aiming high: millions of dollars in a lawsuit or hundreds of thousands of dollars in a high-interest loan.
With this in mind, how much is a click really worth to your business?