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The 10 Most Expensive Industries to Advertise Online
The 10 Most Expensive Industries to Advertise Online
| Sr. No | Business/Industry | Keywords in Top 25 | Average Cost Per Click |
|---|---|---|---|
| 1 | Structured Settlements | 2 | $51.97 |
| 2 | Secured Loans | 2 | $50.67 |
| 3 | Buying Endowments | 1 | $50.35 |
| 4 | Mesothelioma Lawyers | 5 | $50.30 |
| 5 | DUI Lawyers | 4 | $49.78 |
| 6 | Conference Call Companies | 1 | $49.64 |
| 7 | Car Insurance Quotes | 3 | $49.61 |
| 8 | Student Loan Consolidation | 3 | $49.44 |
| 9 | Data Recovery | 2 | $49.43 |
| 10 | Remortgages | 2 | $49.42 |
Fifty bucks! Are you serious? How can anybody justify that expense?
Four words: high lifetime customer value.
Buying a structured settlement nets a lot of money over a long time period for the advertiser. The same goes for refinancing student loans and remortgaging a house.
DUI and Mesothelioma lawyers make a killing in settlement money, so paying $50 per click is really pocket change.
Data recovery and conference calling software fosters long term client-vendor relationships. One new client can mean millions of dollars in recurring revenue over the years of the contract.
You don’t see any one-time purchases on this list, and for good reason.
It’s simply not worth it to pay a fortune in the hopes of selling one product once.
These big spenders are aiming high: millions of dollars in a lawsuit or hundreds of thousands of dollars in a high-interest loan.
With this in mind, how much is a click really worth to your business?
Comments[ 1 ]
I have an empty Google calendar and I want to sync my iPhone calendar with my Google one. If I choose to simply sync them it erases all my iPhone events to begin with. I need to import my iPhone calendar to Google Calendars before I sync them.
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