Designing
1. Every page should be reachable from at least one static text link.
2. Java script and CSS should be defined in a separate file.
3. Avoid toggle
4. Remove unnecessary spaces
5. Use instead of
6. Linking level should not be exceeding more than 3 levels.
7. Try to avoid nested tables/Div, DIV based website is best as per SEO point of view. Search engines can easily crawl DIV based site.
8. Review and remove Hidden text or hidden links. (Due to CSS sometimes it happens by mistake).
9. Links should be properly working. Remove 404 error links.
10. Use colors to distinguish Visited and Unvisited colors
11. Avoid pop ups
12. Maintain Uniformity throughout the website.
Development
1. Java script should be in separate file.
2. Try to reduce code by using functions and include files.
3. Database should be optimized. (To load pages faster, we can decrease response time).
4. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful fortracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
Content Writer
1. Content should be Original and unique content of genuine value.
2. Think about the words users would type to find your pages, and includes
those words within it.
Server Administration
Technical Server Side Factors:
1. Make sure your web server supports the If-Modified-Since HTTP header.This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
2. Remove URL Canoncalization by using 301 Permanent redirection. (http://abc.com and http://www.abc.com) both are different URL’s in the eye of the search engines.
3. Steps for switching hosting or changing IP:
a) Bring a copy of your site up at the new IP address.
b) Update your name server to point to the new IP address.
c) Once you see search engine spiders fetch pages from the new IP address (typically within 24-48 hours), it's safe to take down the copy of your site at the old IP address.
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