Linking Strategy for Small Business



The Ultimate guide to building the perfect link


The biggest problems small businesses face is getting links to their site. Matt McGee walks you through types of links, how to approach them and what not to do.


102 Ways to get backlinks


Written in the order they need to be done, Courtney Tuttle walks you through how to get links to your site the right way.


Link to Yourself Using Anchor Text


Anchor text is extremely important if you want search engines to notice you under specific key words, Darren explains why and how to do it.


20 Ways to Get Legit Links Without Getting Penalized by Google


If you don’t want to annoy Google, but want people linking to your site, try Tad’s recommendations – they work.


Link Buying Guide: Directories, Ads and Reviews


If you want to buy links, buy links that don’t jeopardize your online presence. Loren Baker lists his favorites.



PR and Marketing


Blogging’s a Low-Cost, High Return Marketing Tool


From the New York Times, a recent (Dec 07) article explains how, for some small businesses, blogging is the way to go if they want a great tool to raise the company profile and build their brand.


Ways to Market your Business Online


You can’t expect to compete as a small business today without choosing from a growing arsenal of online marketing tools. Here are four ways to get your business noticed on the Internet from CNN Money.


I am Clueless About Your Product: Sell it to Me Correctly


Tamar Weinberg points out the importance of using everyday words on your site if you have a product to sell. Use the KISS method, easy but often forgotten.


The Etiquette of E-mail


Good business means communication, and although e-mail is used a lot, it’s not always used correctly. Gina Trapini shows you how to do e-mail right.


Features Vs. Benefits: The Showdown


Do you know the difference between the features and the benefits of your product or service? If you don’t, you should. It makes marketing your small business oh so much easier. Naomi explains.


Lowdown on press release optimization


Lee Odden shows you how to write a great press release, and offers a list of wire services you can use to distribute them.


How to Advertise your Website or Business: 8 Paid Advertising Models


Advertising is one of the fastest and easiest ways to bring traffic to your site—if you do it right. Read this if you want to understand the various types of advertising, and how to work out the best places to advertise.


How to Get News Coverage


A beginner’s guide to getting media coverage, particularly useful for those with small budgets.


Reputation Management and PR for Small Business


Online Reputation Management for Beginners


Andy Beal walks you through the importance of online reputation management. Did you know there’s a good chance that your name, your company, or your brand is out there somewhere on the Web, quite possibly put there by someone you may not know?


Search Engine Reputation Management Techniques


If you’ve ever come across your name (or your company name) on the Internet, in an unflattering light, try these techniques and turn the bad press around.


Want Your Business to be Featured on CNN? Send an I-Report


Share your tips in with CNN and you could be featured on television. Just fill in the form and you’re set.


Social Media for Small Business


Ten Reasons to Use Social Media


Tad explains the importance of using social media; why and how it can benefit your online business.


Strategies for Winning in a World Transformed by Social Technologies


Charlene Li, senior analyst at Forrester talks about what business objectives and results can be achieved with Web 2.0 technologies and how social technologies will transform your business in the future. Audio and Video available (approx 1 hour) at PARC (Palo Alto Research Centre).


The Importance of Social Media Marketing


Maki explains how social media marketing is a low cost way of promoting your site that will get you links, attention and lots of traffic.


Online Networking and the Professions That Use It


If you haven’t been networking online, it’s time you start. Muhammad Saleem points out networks for the medical profession, musicians, educators, photographers, and business folk.


What is StumbleUpon?


Garrett Camp, Founder of StumbleUpon talks about what StumbleUpon is, how it works, why it works, and what they have learned over the years. A presentation for PARC (Palo Alto Research Centre) Audio and Video available (approx 1 hour).


What is Facebook?


According to Sugarrae, this is the updated, unofficial and smartass guide to using Facebook. If you’ve always wanted to know more, here’s your chance to find out what it’s all about in a fun way.


Facebook Ads and Will They Work For You?


Facebook advertising isn’t for everyone, but advertising on Facebook may work for you. This article explains how.


Ways to use Twitter


17 ways you can use Twitter: A guide for beginners, Marketers, and Business Owners from Maki


The Big Juicy Twitter Guide


A seven part series on what Twitter is about from Caroline Middlebrook


Effective Marketing on LinkedIn


If you’re using Linkedin and are not quite sure why, Helen shows you how to effectively market yourself with this business networking tool.