Flybe is Europe’s largest and most successful regional airline and the United Kingdom’s premier domestic airline - well that is what it said in its press release.

In today’s Daily Telegraph, the main readership who are 50-plus, is a full page ad based on the premise: “don’t worry about losing your job keep on spending and enjoying your self.” And why not?

I am not so sure if the mix of messages - redundancy and travel - are that appropriate, especially to an older audience, but I commend the marketers for thinking out of the box and coming up with this idea.