With today's economy the way it is, more and more business owners need to evaluate their website, and revamp it to turn it into a presales tool, or lead generation machine, or even a revenue producing cash cow. Can it be done? Of course it can, it just takes a few simple tweaks to turn on the profits with your website. In the past, there was so much business to go around, anybody could put up a webpage, and hope for the best. Not anymore. Now your website needs to be crisp, clean and focused with laser like precision on your niche market. If you don't have a niche yet, take some time to identify your three classes of customers, and create a unique website for each of them. This can be as simple as additional pages in your directory that are customized for each group of customers, the frequent buyer, the first time visitor and the clients you want to convert to lifelong customers.
The first step to revamping your website is to determine the goal of the page. If you want visitors to take an action, then each portion of the page should be a process to move them toward that action. Feature benefits that your customer finds important. A lot of businesses fail here because they spend too much time promoting features and what they consider important about their product. Here's the secret: your customer doesn't care. They don't care about bells and whistles, they only care about what you can do for them. So tell them. Be point specific and limit the page to one or two salient points. K.I.S.S. it, always.
The second step is to remove everything that doesn't matter. You need a short testimonial or three that speaks to the specific benefit, but don't feature the whole story. Pick an awesome customer story, pull the pertinent quote and feature it with a link so they can click and read the rest of the story if the visitor so chooses. Remember that white space is your friend, action verbs move the pace forward toward the goal. Be simple. Be direct. Remove the rest.
The third step is utilizing landing pages that are targeted to your niche market. The landing page has a specific goal that is unique to your niche, and may involve a free premium, such as a video course or eBook or free newsletter to give away. Each landing page can be customized to the niche you serve, and you have the right to change it up and test which layout draws the best response.
The fourth step is to always have a giveaway. Your giveaway should be remarkable, it should be worth talking about, it should be something visitors will want to forward to their friends and family, something they want to talk about at the water cooler the next morning. Make your giveaway the top ninety percent of the best information you have. Your visitors will think, "Wow, if this is what they give away, I wonder how much better it is when they charge for it!"
Finally, add a blog to your site and fill it full of valuable information every single day. Become a resource your clients can rely on for truth, honesty and information they can use to build profit or create a better life. A blog is a way to start conversations with your clients, which can help develop new product lines, or introduce new ways to monetize your existing products that you may not have considered.
If you follow these five simple steps, you can turn your website into something more than a static boring online brochure. You can turn it into a destination that your clients and customers visit again and again to gather more information and to learn how they can do more business with you and increase your revenue fast.