Creating a good website is not an end of the task. Rather, it is just a beginning. All efforts should be taken to make a website attractive and user friendly. Supposing that all strategies are adapted to drive maximum traffic to the website, will that be sufficient to maintain traffic and visitors regularly?
A visitor may land up on the website or a web page after clicking some or the other link from the hubs, blogs, articles and other networking sites. But will that ensure that he stays navigating on the site for some time? Will a visitor like to come back to your site again and again?
Well, there are various strategies that can be implanted into the website to attract and retain a visitor. Some of these are:
Decide a keyword:
Whole of the business and the website shall rotate around a keyword. The keyword shall logically relate to your business. This keyword must be used in the content at the right places. Visitors who come looking after a keyword shall find relevancy of the keyword with the website content. Only then will he come back for more information.
Get the right content:
this is probably the most crucial aspect of a website. Visitors are looking for the website that provides them with the information they are looking for. if the content is crisp, clear and concise, it will compel visitors to come back to the website.
Create an attractive design: The design of the website should be appealing to the visitor. A well designed website is a powerful tool that will pull visitors to the site. Soothing color, matching theme and design are a must. Not to forget, there are three main features of a successful website that will attract and retain visitors. These website multimedia features if used properly in the website can produce a high quality website.
And these three aspects are:
It is not uncommon these days to add video to the website. It certainly can add an attraction for the visitors. Audio, if used creatively and limited gives a feel and character to the website e.g. a signature tune playing at the background of the homepage or while the site is loading, can give a distinct identity to the website. Visitors will certainly like to make a comeback to the website.
Indeed, the popularity and convenience of watching videos on the internet is on the rise. Users are finding it advantageous to watch the information than read it. But the videos shall be of short length, may be of less than a couple of minutes only. Otherwise not only it shall be difficult to retain visitors’ interest, but also will make website slow loading. If short but interesting videos pertaining to the theme of the website are added, visitor is bound to come back for a second look.
Presently, the most common feature that can be found on almost all websites is Flash. It makes animation, graphics and imagery interesting to the viewers. It adds activity to otherwise monotonously presented information. A simple Flash animation can convey a point more creatively than pages of information. Here, a point must be kept in mind that overdose of Flash will make the website sloe loading; and many a times, browsers are not compatible with Flash.
A proper mix of website audio, website video and Flash imagery will make a website interesting to the visitors and they will certainly like to come back to the site again and again. The entertainment quotient created by website multimedia like website audio, website video and Flash will ensure that visitors get hooked on by the site.