25 Startups to Watch

Wednesday, March 21, 2007
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SOONR ADDS “ANYTIME” ACCESS AND ENHANCED MOBILE
MS OUTLOOK CAPABILITY TO ITS GLOBAL SERVICE

- Mobile Professionals Get Full Power of PC on Any Cell Phone Even While PC is Turned Off


Campbell, CA and Barcelona, Spain – 3GSM World Congress --February 13, 2007- - SoonR, the only company that delivers the power of the PC and Mac to mobile phones, today announced the availability of 100MB free “AnyTime” space on its secured servers so that users can access content remotely even when their computer is turned off--freeing SoonR’s capabilities from the requirement that the user’s PC is turned on and connected to the Internet.

SoonR users can now enjoy ubiquitous access to files, emails, attachments and applications without having to worry about whether their computers are turned on. Users simply designate folders to be accessible “AnyTime”, and SoonR automatically syncs the user-designated content to its servers. Users can access and share this content “AnyTime” they like and from any –web-enabled mobile phone or remote computer.

SoonR also has expanded its integration with Microsoft Outlook. The new personal folder view and ability to sort (by date or sender) make SoonR even easier to navigate and saves users extra “click through” and loading time. SoonR’s powerful attachment preview feature enables users to open and preview a wide variety of file types, including Word, Excel and Powerpoint; common image formats such as JPG and other types; PDF files and others. Users can easily share calendars and files with others through user-friendly settings right on their desktop. Additionally, every change occurring on the mobile phone is simultaneously updated on the home computer.

“We’re giving SoonR users a new level of flexibility by enabling them to receive and share critical information, ideas and knowledge on a 24 x 7 basis, even when their computer is turned off,” said Martin Frid-Nielsen, founder and CEO of SoonR. “SoonR is dedicated to making it easier for people to conduct business on the go from the mobile phone without missing a beat.”


Pricing and Availability
SoonR users can try out the “AnyTime” feature for free at http://www.soonr.com, with 100MB of space available. An increased amount of storage and other advanced features will be made available through SoonR partners.