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Some Photograph from WCI Events at Adobe, New Delhi
Thanks,
Sanjeev
Adsense optimization by Amit Aggarwal at WCI Event
We gonna talk here about the direct advertising and alternates to google adsense or how can you increase revenue using google adsense. I would be writing directly which is coming outta Amit’s mind in his presentation.
Stop Feeling Shy
No social service. You can only survive when you have advertisements on your blog.
Big is Better
160x600is better for maximize ad revenue and 300 x 250 px advertisements are good cause you can include, videos pictures and slideshow of images.
Where to put Ads
Users see the page as a “F“. Brighter colors are prefered as suggested by google.
Experiment with colors
You can do it with A-B testing like try different colors and all.Can match font color, style with your content.
Color Schemes
You can Blend,complement or contrast the Ad color. Dark color will go with contrast color scheme.
Improve Relevance
Section targetting in adsense.
Heading
Sub heading
Content
Reader Comments
Comment 1
Comment 2
Comments usually do not have stuff about the content, instead it has lots of adjectives. So we need to optimize in such a way so as to avoid the comments, ajectives. Now how to do it ?
Do not put ad tags near comments and the content which is repeating like subscrive to buttons etc.
Site Search
- Do not assume that readers know how to search. Make the search button look prominent or easily viewable.
- If you write long articles, try putting the search button at the end of the article.
- Host search on a seperate domain like search.labnol.org
CPM, CPC or Link Units ?
The best performing ad units are Text Ads, after that are CPM based , multimedia ads, like videos , images etc. CPM ads pay you even when the user do not click. “CPM ads let you earn from the users who think you are a moron” Amit says so 
Placement Examples
Search on the top. Link unit near the header or after the post. You can have a sky scrapper displayed in your bottom right corner of the sidebar.
You can use CrazyEgg
Your Images
Do not ignore image search by google. They really bring you lotsa revenue. You can get lotsa CPM from images sometimes even more than your content.
Flickr for traffic
Post images on the flickr, interesting once and you can actually convert those users to your blog readers.
Why Link ?
- Help Search Engines
- Authority
- Good Anchor Text
- The Dreaded Back Button
A good anchor tag helps a lot to search engines and link exchange. When the user comes to your site and hits back button to go back to the search engine results, then its a bad bad thing for you, because search engines register this action and that is bad for your page rank.
Learn Analytics
Use Google Site Analytics.
Typical Mistakes
- Diluted title/slug
- Too many pages with similar titles/content - Make life easy for advertisers
- Wasting Visit - NOINDEX, FOLLOW for tag pages
- Allowing Stop Words in Comments
- Smart Pricing
- Feeling Complacent
Steal Ideas
Continue to experiment.Examples
- Adsense Case studies
- Media Sites - CNN, NYT, Network i8, etc.
- Premium Publishers
- Webmaster World - Seniors and Preferred Members
- Official Google Guides jensense, problogger, barry schwartz ,chris pirillo
Adsense Alternatives
Selling Direct Ads
It takes lotsa hard work and time. Spot the area where u want to display direct ads and experiement that area with google ads and then calculate what you are earning from there and then you can decide the price for direct ads.You can use Google Ad Manager to manage ads.
ok that was all from Amit Aggarwal.
Thanks to his wonderful session
Cheers!!
Sanjeev
Create your site on wordpress not blog
Ok we have Shreyas explaining how you can create a heavy wordpress site. He created a site with his friends called http://www.radioverve.com. He created a plugin to manage bands , artists, songs etc. This guy is really confident about wordpress and its functionality.
Ok now he says we can customize, login, user profile etc. Actually we don’t need to add lotsa code and all for that . He used a plugin called customize plugin, by overloading the default php page, or functions.
Quick snippet
add_action(’load-profile.php’,'rv_update’,profile’,98);
Well this guy also wrote an application for iPhone just to see how many users are coming in and going outta his site:)
Matt mullenweg founder of wordpress in india, presenting, sharing, laughing in WCI Event
Ok we have Matt Mullenweg on the board and he is sharing his experience of evolving with wordpress. He being the founder knows more than anyone else. Just a quick note his contact information 
Read more…
m@mullenweg.com
http://ma.tt
twitter@photomatt
http://bit.ly/mattbook
Matt, loved textpad to blog with. So matt met this guy called mike and they converted b2 to wordpress. Now there are about 23-24 wordcamps all over world now.
Matt thinks last year was really good for wordpress casue people around the world started to get involved more and more. Average user install around 4.96 plugin. couple of weeks ago wordpress crossed 4000+ plugins and 5000+ themes which are officially listed with wordpress. Wordpress also added Built-in update and installers which was also a time saver for matt.
14 days back 2.7.1 v of wordpress released and 41,730 downloads per day which is actually 2.5 times than other versions update. Matt is kinda impressed with firefox update use case
alright we have “Hindi” in matt’s presentation, oh what some more bangla, telgu, marathi. So wordpress is healthy enough with regional languages of India. 11,651 blogs are in other regional languages up and working.
15-20 thousand people are testing wordpress 2.8 release. Testing, coding 24 hours, re-iterations, re-designs makes up a new release.
- Themes , would available with one click install, just like plugins
- Custom taxonomies, idea from facebook
- Faster, minimize the http,caching trips.
- Moving widgets in the side bar, for the end user
2009 Vision for wordpress by matt
Software should be humble, agile and global
- Humble - user driven
- Agile - Plugins and Themes
- Global - Every country, Every Language, Accessibility
Further matt says that one can copy wordpress and make a clonepress but cannot copy the community associated that is we all. When matt started wordpress he was a kid studying political science no computer science at all.
How can you help as a community ?
Write a tutorial, write some plugins if you know PHP. Make themes if you are a designer. Help people, help community.
And there Matt finished his preso.
1st Ever Word Camp in India
For those who don't already know - WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. This blogging platform is so feature rich and easy to use that it's proving to be competition to full fledged content management systems.
Matt Mullenweg (Founder of WordPress) is going to be a part of this event. This is a once in a lifetime opportunity to meet him in person and find out what exactly WordPress can and will do for you as a blogger. Another surprise the organizers have just sprung on us is that Om Malik of GigaOm would be joining the event.
As if Matt and On Malik were not enough, you can also meet Amit Agarwal of Digital Inspiration there.
Agenda -
A two-day conference which brings together stakeholders and audiences of social media and blogging, centered around WordPress.
Date & Place -
21st, 22nd Feb'09 (Saturday, Sunday), 9:00am - 6:00pm
Venue - I-1A, Sector 25A
Noida, U.P. 201301
India
Tel: +91 120 244 4711
