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While the job situation in India was really grim in 2008, it is likely to get terrifying as 2009 progresses.
While labour-oriented sectors like textiles, real estate and housing bear the harshest brunt of this fallout other sectors like financial services, banking, information technology, business process outsourcing, automobiles, oil & petroleum, retail, media -- only to name a few -- are seeing layoffs like India has never seen before.
In essence, the shadow of job losses will loom large over India for some time to come.
Companies do take advantage of your situation and try to get good talented people with lesser amounts.
We gonna talk here about the direct advertising and alternates to google adsense or how can you increase revenue using google adsense. I would be writing directly which is coming outta Amit’s mind in his presentation.
Stop Feeling Shy
No social service. You can only survive when you have advertisements on your blog.
Big is Better
160x600is better for maximize ad revenue and 300 x 250 px advertisements are good cause you can include, videos pictures and slideshow of images.
Where to put Ads
Users see the page as a “F“. Brighter colors are prefered as suggested by google.
Experiment with colors
You can do it with A-B testing like try different colors and all.Can match font color, style with your content.
Color Schemes
You can Blend,complement or contrast the Ad color. Dark color will go with contrast color scheme.
Improve Relevance
Section targetting in adsense.
Content
Comment 1
Comment 2
Comments usually do not have stuff about the content, instead it has lots of adjectives. So we need to optimize in such a way so as to avoid the comments, ajectives. Now how to do it ?
Do not put ad tags near comments and the content which is repeating like subscrive to buttons etc.
Site Search
CPM, CPC or Link Units ?
The best performing ad units are Text Ads, after that are CPM based , multimedia ads, like videos , images etc. CPM ads pay you even when the user do not click. “CPM ads let you earn from the users who think you are a moron” Amit says so
Placement Examples
Search on the top. Link unit near the header or after the post. You can have a sky scrapper displayed in your bottom right corner of the sidebar.
You can use CrazyEgg
Your Images
Do not ignore image search by google. They really bring you lotsa revenue. You can get lotsa CPM from images sometimes even more than your content.
Flickr for traffic
Post images on the flickr, interesting once and you can actually convert those users to your blog readers.
Why Link ?
A good anchor tag helps a lot to search engines and link exchange. When the user comes to your site and hits back button to go back to the search engine results, then its a bad bad thing for you, because search engines register this action and that is bad for your page rank.
Learn Analytics
Use Google Site Analytics.
Typical Mistakes
Steal Ideas
Continue to experiment.Examples
Adsense Alternatives
Selling Direct Ads
It takes lotsa hard work and time. Spot the area where u want to display direct ads and experiement that area with google ads and then calculate what you are earning from there and then you can decide the price for direct ads.You can use Google Ad Manager to manage ads.
ok that was all from Amit Aggarwal.
Thanks to his wonderful session
Cheers!!
Sanjeev
Still don’t understand why we’re in a recession? Is all that mumbo-jumbo about sub-prime mortgages, collateralized debt obligations, frozen credit markets, and credit default swaps making your head spin? The Crisis of Credit Visualized explains it all with simple pictures, in plain English.
For his thesis work, creator Jonathan Jarvis “explores the use of new media to make sense of an increasingly complex world.” With these videos, he succeeds beautifully. In an increasingly chaotic media landscape, sometimes only a college student’s YouTube upload can make sense of anything.
(Via Bluejackal.)

Rank Website Market Share
1. www.google.com 5.37%
2. mail.yahoo.com 4.91%
3. www.myspace.com 4.49%
4. www.yahoo.com 3.86%
5. mail.live.com 2.29%
6. www.ebay.com 1.91%
7. search.yahoo.com 1.68%
8. www.msn.com 1.33%
9. www.facebook.com 0.93%
10. www.youtube.com 0.73%
11. images.google.com 0.52%
12. www.gmail.com 0.5%
13. search.msn.com 0.49%
14. www.wikipedia.org 0.47%
15. my.yahoo.com 0.4%
16. mail.aol.com 0.37%
17. www.ebaymotors.com 0.35%
18. www.pogo.com 0.35%
19. address.yahoo.com 0.34%
20. www.amazon.com 0.34%
Source: Hitwise
Today at the Mobile World Congress in Spain, Yahoo announced a mobile app called oneConnect that will be available in the second quarter as part of the upcoming release of Yahoo Go 3.0. I have not seen a demo of this myself, but it sounds like a much-needed integration of messaging and social apps. OneConnect will pull together contacts from your mobile phone, Yahoo address book, and social networks, including:
You will be able to see whether your contacts are online, recent messages, status updates, uploaded photos, and other activity streams for each one. Of course, you will also be able to send them messages via e-mail, IM, and SMS. The mobile app will save SMS and IM conversations as a single thread, even if you are texting and the other person is using Yahoo Messenger. The app also supports AIM, MSN Messenger, and Google Talk.
The current production release of Firefox is version 2, but developer releases of version 3 have been available since November 2007. Today Firefox released the beta 3 version of Firefox 3. You can download it here.