Google Now Reporting Anchor Text Phrases Hurray! Finally, you can get a report from Google of the top anchor text phrases used when people link to your site. Google Webmaster Central has just announced the new feature. But didn't Google already report anchor text data? Yes, but only keywords, not phrases. Keywords are mostly useless junk food data. Phrases are datalicious, tasty and helpful. Below, a detailed and illustrated look at what a difference a phrase makes and how to claim your own.
Getting The Anchor Text Data
To access the data, you have to be verified Google Webmaster Central user. That's explained more here, and it's easy to do. Note that if you're verifying for the first time, it may take up to a day for the anchor text and other data to start showing up for you.
Once logged in, select the site you want to view from the "My Sites" screen. When that site loads, choose the "Statistics" tab, then select the "Page analysis" link you'll see in the left-hand navigation, like this: